From being the main sponsor of MLB teams, New Era has gained undeniable appeal off the field. Everything changed when famed director Spike Lee decided to wear an unprecedented red version of the Yankees hat during the 1996 World Series. From that moment on, everyone wanted one for more than just cheering. It was a versatile, comfortable, and recognizably stylish accessory. New Era has collaborated with Slam Jam, the NBA, Aimè Leon Dore, Staple, Takashi Murakami, Yves Saint Laurent, MoMa, and many more. Do the right thing.