During the 1990s, sportswear, and hip-hop, the two phenomena that dominated global pop culture, elevated their aesthetics through the iconicity of Tommy Jeans. The American brand's logo, with its color-blocking patterns, baggy fit, and low-waisted denim, became a must-have that still represents a timeless style staple today. Tommy Jeans' bold and instantly recognizable iconography continues to shine through when collaborating with Martine Rose and Aries.